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Here at Aunt Fannie’s, we’re a community of lifelong learners. We’re always looking for new ways to optimize our health, understand our world, strengthen our relationships, and take care of the creatures—both large and microscopic—that help our environment thrive. Every month, we like to share the stories that sparked a conversation in the office, plus handy tips and tricks we’ve …

Outside of our clothes, the two fabrics that touch our skin the most are sheets and towels. (Inside of our clothes, we’re naked). Hand towels, bath towels, and pool towels, from bath time to beach time, chances are you’re using lots of towels this time of year. And if you’re getting a full eight hours of sleep every night, on …

A major key to eating healthier is making more of your meals at home, and whether you opt for deliveries of food-prep kits or do the grocery shopping the old fashioned way, the fridge is where it all starts. Chances are you’re going to be much more excited to make dinner the end of the day (instead of popping open …

The summer solstice has passed and the fireworks have blasted, so it’s prime time for cookouts, campouts, and hangouts—all outside, of course. Whether backyard barbecues or backcountry backpacking is more your style, there’s no better time to enjoy the great outdoors. Of course, the desire to make the most of the season is also shared by pretty much everything else …

Raise your hand if you’re worried you’re recycling wrong (FYI: we’re waving ‘em over here right along with you). It can be confusing to know which bits and bobs from daily life can make their way back to us in a recycled form—and the fact is many different kinds of plastics can’t be recycled by our local city governments, and …

Aunt Fannie’s founder Mat Franken is one curious dude. He’s constantly scanning headlines, chatting with people in the know, and keeping his eyes open for new ways to understand, explore, and appreciate the microbiome, great health, safer housekeeping, and the large and small ways we’re all connected. Here’s what’s on his list of discoveries this month: speaking up for the …

Back when Aunt Fannie’s was just a twinkle in the eye of our founder Mat Franken, his family had a fruit fly problem in Florida. His toddler had developed a suite of food allergies, so the whole clan was eating a revamped menu full of fresh fruit and vegetables. It was October at the time, and the windows were thrown …

Who doesn’t love that clean, fresh feeling after a whole-house scrub down?! A clean house is a blank canvas: when the clutter and mess is cleared, there’s space to create, discover, relax, and have fun. But the dirty truth is that breathing deep to enjoy that feeling can come with consequences if you’re using chemical cleaners with toxic ingredients. The …

It’s no secret that we love to discover how wild, invisible connections shape the natural world, our bodies, and even our relationships. To keep up with the world’s ever-growing understanding of the microbiome’s impact on our lives, we’re always on the hunt for new research, inspiring stories, and helpful resources to share with the Aunt Fannie’s fam. This month’s reading …

Fighting a wave of tiny invaders? You’re totally not alone. Wherever you are in the country, it’s pretty much impossible to keep household pests away forever—no matter how much you clean, spray, or trap. Life finds a way! The difference between stressing and keeping calm when creepy crawlies inevitably show up? Having a safe course of action when you see …

You’re probably aware of the microbiome in your gut, but there’s another microbiome that has a major impact on your health, and it’s not inside your body—it’s inside your home…on your counters, in the air, and on every piece of furniture. That’s right: Now that the importance of maintaining a healthy diversity of bacteria in our digestive systems, on our …

Our founder Mat Franken is always on the lookout for news, research, and inspiration related to wellness, the good life, and the microbiome, so we figured we’d share his reading and watching list every now and then! This month: Edible skincare, cancer-fighting microbes, and #fridgegoals: Farm-to-Face Skincare (via Forbes) It’s no secret that we believe in the power of food-based …

Spring is officially here! If you’re anything like us, the equinox makes you want to throw open the windows, roll up your sleeves, and put a little spring shine on all the surfaces in the house that might have been forgotten over the colder months. To help supercharge your spring cleaning, peruse our spring cleaning checklist to welcome your home …

Aunt Fannie’s Cleaning Vinegar Wipes were named one of “6 Cleaning Products That Are Safe to Use Throughout the House” by Real Simple. We are honored to be included in the list! Check out the full Real Simple article here.  

We are thrilled to announce our products will be available at Target beginning June 2018. Aunt Fannie’s products, rated best-in-class, are the healthiest and safest options for our homes, bodies, families and pets. “We are very excited about our partnership with Target,” said Mat Franken, CEO of Aunt Fannie’s. “Target has emerged as a true wellness-brand, from its corporate wellness …

Aunt Fannie’s has been named one of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine’s Entrepreneur 360™ List, a premier study delivering the most comprehensive analysis of private companies in America. Aunt Fannie’s, ranked No. 183, is recognized as a well-rounded company that has mastered a balance of impact, innovation, growth and leadership. Aunt Fannie’s improves the health of …

What is the microbiome? The word microbiome is defined as the collection of microbes or microorganisms that inhabit an environment, creating a “mini-ecosystem” of sorts. It’s the invisible operating system of life. Gazillions of microbiota strong, this ecosystem is designed to help us thrive. We’re part of it. It’s part of us. We know it in the gut, but there’s …

There is a growing demand for qualified female leadership across the business world, and the start up world is no different. Our CEO Mat Franken efforts to fill the Aunt Fannie’s Board of Directors with unique perspectives and individuals – such as Ms Monica Nassif – resulted in learning a few things along the way. He explains why it is …