LET YOUR HOME COME ALIVE
Aunt Fannie’s brings your house and health back home to the microbiome. Our fast formulas get dirty jobs done while letting nature work as intended. Get rid of dirt and pests. Keep the good stuff.
MICROBIOMIC IS THE NEW “NATURAL”
See how the Environmental Working Group compares Aunt Fannie’s to other ‘natural’ brands like Seventh Generation, Mrs. Meyer’s, Method and more.
What is the microbiome?
Each of us is a collection of microbiomes that connect into one big super-system. There’s a microbiome alive in our bodies and on them, in our living spaces, just about everywhere. Each of us has a distinct microbiome but it’s always in flux based on environmental, behavioral & lifestyle factors. Sit on a chair, open the window, give a hug, pet a dog – you’ve influenced your micros.
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Our Founder
I never set out to be a health crusader or an entrepreneur. One day my toddler got sick. Then sicker. We tried every doctor, every lifestyle change. When we finally cleaned up our cleaning products, he got truly well. And I got a mission.
We’re here to take the very best care of your loved ones,
Mat
“The truth is in here. And we’re just getting started.”
– Mat Franken, Founder
We Are Microcosmic.
In reality, about 50% of our bodies and much of homes are microbiomic.
A safe home for these invisible helpers is a far healthier one for us. We can help support our immunity, nurture healthy homes, and promote balance with our bodies and indoor environments… all while cleaning the floor.
Read On“Clean” Is Messed Up.
Us vs germs. Sanitized vs sick. All or nothing.
It’s all led to what scientists call the Hygiene Hypothesis: Evidence that overcleaning has disrupted the natural order and the body’s own systems.
Read OnNon-Disruptive Is The New Natural.
Of 80,000-ish chemicals used in the US, only 200 are safety tested.
Even “natural” cleaners are unregulated and typically contain questionable ingredients. Even plant ingredients are often manipulated in labs, a Frankenstein version the body doesn’t recognize.
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