Jeffrey Klineman Joins the Advisory Board

Jeffrey Klineman Joins the Advisory Board

Aunt Fannie Blog


Aunt Fannie’s is pleased to announce another addition to its Board of Advisors. Jeffrey Klineman, Editor-in-Chief of BevNET, has decided to help guide and strengthen Aunt Fannie’s growing momentum.

“I was introduced to Aunt Fannie’s at Natural Products Expo West, and immediately understood the innovative character of the product in creating a natural solution to an everyday problem,” Klineman said. “I was even more delighted because it was so easy to develop respect for the team. Mat’s drive and passion toward a ‘non-toxic renaissance’ of healthier home and kitchen products not only aligns well with current consumer trends, it’s also deeply felt and cleverly communicated. I feel privileged to have a close-up view of Aunt Fannie’s growth and development.”

Jeffrey Klineman
Editor-in-Chief, BevNET

Mr Klineman’s vast experience in the entrepreneurial food and beverage world will be a huge asset to the Aunt Fannie’s brand, as well as his personal involvement in the industry that is best characterized by his being named by Forbes as one of the 25 Most Influential Kingmakers in Consumer & Retail Companies. The entire Aunt Fannie’s team is excited to have Jeffrey Klineman on board!

“Jeff’s successes in journalism and role at BevNet give him a particular perspective I know will be extremely valuable to our mission. With both of us being fathers and having similar concerns about the safety of our homes and health of our children, I felt the connection we made was very understandable. Jeff’s insight and knowledge of consumer trends in the food and beverage industry will prove indispensable toward reaching our shared goals. I’m honored to include him on our Advisory Board.”

Mat Franken
CEO Aunt Fannie’s

Read the full press release here.