What is the microbiome?
The word microbiome is defined as the collection of microbes or microorganisms that inhabit an environment, creating a “mini-ecosystem” of sorts. It’s the invisible operating system of life. Gazillions of microbiota strong, this ecosystem is designed to help us thrive. We’re part of it. It’s part of us. We know it in the gut, but there’s a microbiome at work everywhere. Especially indoors, where we often spray and oversanitize these “old friends” into oblivion. This disrupts the system. Ours and theirs. It’s time to welcome them back. Aunt Fannie’s brings your house and health back home to the microbiome. Our fast formulas get dirty jobs done while letting nature work as intended.
Environmental Working Group’s Mission
The current data around the safety of conventional cleaning products is extremely limited. Ingredient labels are mandatory for food and drugs – but not for cleaning products. Many manufacturers of household cleaners do not disclose all ingredients on product labels, making it virtually impossible for consumers to choose safer products. These products commonly contain chemicals that can cause reproductive problems, exacerbate asthma, burn or irritate your skin and harm the environment. Some have even been linked to cancer. That’s why the Environmental Working Group developed the Guide to Healthy Cleaning. The Guide contains information on more than 2,500 products, letting consumers easily learn about the health hazards and ecological concerns associated with the thousands of chemicals in cleaners.
Environmental Working Group’s Results
EWG reviews and rates more than 2,000 popular household cleaning products with grades A through F, based on the safety of their ingredients and the information they disclose about their contents. Aunt Fannie’s cleaning solutions have been rigorously evaluated by EWG’s researchers and the results are in: Every single one of our cleaning products has earned an ‘A’ rating from EWG.
Why Aunt Fannie’s?
Of 80,000-ish chemicals used in the US, only 200 are safety tested. Even “natural” cleaners are unregulated and typically contain questionable ingredients. Even plant-based or plant-derived ingredients are often manipulated in labs, a Frankenstein version the body doesn’t recognize. By harnessing the pure power of food-based, non-disruptive, microbiomic ingredients, we’ve created solutions that strive to work in harmony with our bodies, not against them. We can help restore our immunity, keep our loved ones healthy, improve our moods and energy… all while cleaning the floor.
Stay safe and be strong with Aunt Fannie’s, modern products millions of years in the making.
And a little extra something for the data nerds:
No other brand has more products with an ‘A’ rating in either General Purpose Cleaner, Glass/Window Cleaner or Floor Care Cleaner categories than Aunt Fannie’s.
EWG’s assessment found:
- Only about 1 in 7 products earned a grade of A or B, for low human and environmental toxicity and robust disclosure of ingredients. A little more than one-sixth earned a passing grade of C. The remainder – more than two-thirds – fell short, receiving a D or F.
- Almost three-fourths contain ingredients which may have worrisome respiratory health effects. Of particular concern, such chemicals were routinely found in all-purpose spray cleaners.
- One-fifth of products scored moderate to high concern because they contain ingredients associated with developmental, endocrine or reproductive harm.
- More than 10 percent of the products are corrosive, capable of permanently damaging eyes or skin.
For further reading, please see our official press release.