With the rise of social media, “humanizing business” has been a buzz phrase that represents the ultimate consumer company goal of creating a sustainable relationship that endures beyond a single transaction.
Many early-stage consumer companies focus on product and lead with functionality. While this is undeniably important, the brands investing in building relationships with consumers that are finding more success in the long- and short-term. Large players are actively acquiring early-stage brands that have figured this out. Consumer startups can learn a lot from them.
Aunt Fannie CEO Mat Franken recently shared insights on fostering greater brand transparency and customer loyalty by empowering consumers and earning their trust. Check out the full article on entrepreneur.com.
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