FlyPunch! Featured on Examiner.com

FlyPunch! Featured on Examiner.com

Aunt Fannie Blog

Christina Eckhardt, Green Living expert at Examiner.com, recently gave FlyPunch! a try, praising Aunt Fannie products for empowering “families to take back their kitchens from toxins, make restaurants safer places to share a meal, and help food manufacturers create wholesome foods without risk of chemical contamination.” Pitting FlyPunch! against stand-by DIY fruit fly traps including red wine, apple cider vinegar and apple juice, …

real simple

Real Simple Recommends FlyPunch!

Aunt Fannie Blog

For 15 years, Real Simple’s mission has been to simplify people’s lives with great products, information, and news. That’s why we were very happy to see that FlyPunch! had been selected as one of six “Clever Products to Simplify Your Life” as a Daily Find. Below is a quote from the article on Real Simple about why they are recommending …

Why Startups Need Female Perspectives

Why Startups Need Female Perspectives

Aunt Fannie Blog

There is a growing demand for qualified female leadership across the business world, and the start up world is no different. Our CEO Mat Franken efforts to fill the Aunt Fannie’s Board of Directors with unique perspectives and individuals – such as Ms Monica Nassif – resulted in learning a few things along the way. He explains why it is …

Former Talbot's COO Joins Aunt Fannie's Board of Directors

Former Talbot’s COO Joins Aunt Fannie’s Board of Directors

Aunt Fannie Blog

Mat Franken, Aunt Fannie’s CEO, to appoint Mr. David Charne to the company’s Board of Directors. Mr. Charne most recently served as interim COO and CFO at Talbots, a $1.2B women’s apparel retailer, and recently received the TMA’s 2012 Large Company Turnaround of the Year award for his work with Harry & David. He specializes in providing financial guidance in complex environments, …

IdeateTV Interview with CEO Mat Franken

Aunt Fannie Blog

In Cat Navarro’s interview with our CEO Mat Franken (aka “The Fruit Fly Guy”) for IdeateTV, they share their mutual hate for fruit flies and then discuss how Aunt Fannie’s FlyPunch! kills those fruit flies. Thank goodness too with summer just around the corner! Aunt Fannie’s FlyPunch! has been well received in the commercial and industrial fields, boasting such clientele …

Aunt Fannie CEO Mat Franken Shares Pumpkin Preservation Tips with The Kitchn

Aunt Fannie CEO Mat Franken Shares Pumpkin Preservation Tips with The Kitchn

Aunt Fannie Blog

With Halloween just around the corner, it’s time to start thinking about how to transform that porch pumpkin into a work of art. But before you carve up a masterpiece only to watch it wither away, it helps to understand the life and death of a jack-o’-lantern. Aunt Fannie CEO Mat Franken recently shared some tips for picking and preserving pumpkins …

Aunt Fannie's Featured in Forbes

Aunt Fannie’s Featured in Forbes

Aunt Fannie Blog

We’ve all heard the saying, “A picture is worth a thousand words,” but what about a video? Aunt Fannie’s was recently featured in Forbes (alongside Warby Parker) as a shining example of a brand using video to strengthen relationships with customers. “Even startups can turn to video to create deeper relationships with customers and provide a higher level of customer service. The CPG startup Aunt …

Aunt Fannie's CEO Shares Insights on Exporting as an Early-Stage Startup

Aunt Fannie’s CEO Shares Insights on Exporting as an Early-Stage Startup

Aunt Fannie Blog

It has been said that there’s “no place like home,” but when it comes to sales growth, that’s not entirely true. Aunt Fannie’s CEO, Mat Franken, recently shared insights on exporting as a viable sales-growth strategy for early-stage startups with Entrepreneur. Spreading your sales efforts too thin is dangerous for a new enterprise so, as a startup, conquering your own backyard …

good housekeeping

Aunt Fannie’s FlyPunch! Featured in Good Housekeeping

Aunt Fannie Blog, In The News

Summer: the season of fresh fruit and farmers markets. Unfortunately, where fruit goes…fruit flies tend to follow. The folks at Good Housekeeping recently shared a few suggestions for dealing with an invasion of fruit flies when good fruit goes bad — including rave reviews for Aunt Fannie’s FlyPunch! “The chemists in the Health, Beauty, and Environmental Sciences lab at the Good Housekeeping Research Institute were excited to …

Aunt Fannie's FlyPunch! Featured in Good Housekeeping

How Brand Transparency Builds Enduring Relationships With Customers

Aunt Fannie Blog

With the rise of social media, “humanizing business” has been a buzz phrase that represents the ultimate consumer company goal of creating a sustainable relationship that endures beyond a single transaction. Many early-stage consumer companies focus on product and lead with functionality. While this is undeniably important, the brands investing in building relationships with consumers that are finding more success in the …

Produce is Prime Real Estate

Produce is Prime Real Estate

Aunt Fannie Blog

Where’s the first place you go in a grocery store? If you answered “the produce section” then you’re in good company. Most shoppers head for the fresh fruits and vegetables before anything else when they go grocery shopping. It’s not only the first place most people go when shopping, it’s also the first thing people take note of on their …

Aunt Fannie's CEO Shares Insights on Exporting as an Early-Stage Startup

Our “Unglamorous Consumer Startups” Article in Entrepreneur Magazine

Aunt Fannie Blog

Aunt Fannie’s, and our founder Mat Franken, are starting to get a lot of attention in the consumer startup space.  When most people hear the word “startup” they immediately picture a high-growth tech company and not a household consumer good, but Mat Franken is working hard to change that image. Overlooked by many, though, is a crop of consumer product …

Keeping Green Cleaning Products Honest

Keeping Green Cleaning Products Honest

Aunt Fannie Blog

While we are big fans here at Aunt Fannie’s of “going green” and living an all natural life, the marketing companies and corporations have jumped on the bandwagon as well… and not always with the best of intentions. Too often, they slap labels and terms on their product just to increase sales even if their products aren’t any greener or …

FlyPunch! Rave Review by Green Cleaning Magazine

FlyPunch! Rave Review by Green Cleaning Magazine

Aunt Fannie Blog

After our recent release of FlyPunch! to the public for sale, the reviews are starting to come in – including this rave review by Erinn Morgan of Green Cleaning Magazine! Erinn is a leading advocate of living a budget-conscious, earth-friendly lifestyle so we were very excited to see her favorable review containing quotes such as this: We tested this product …

Our Fruit Fly Solution in Whole Foods Magazine

Our Fruit Fly Solution in Whole Foods Magazine

Aunt Fannie Blog

Our CEO Mat Franken was recently featured in the Whole Foods Magazine in an article discussing the growing awareness of trouble with fresh food! As everyone is realizing the importance of eating fresh food, they are not aware of the potential trouble it can bring with it – the dreaded fruit fly. This shift in consumer thinking recently inspired Whole …