Aunt Fannie's

Aunt Fannie’s Launches New Look

Aunt Fannie Blog


New year, new look! We’re excited to kick off 2018 with a fresh new take on our brand. We’re on a mission to create healthy homes, restore our home biome, recharge our immunity and strengthen our families with the most environmentally-friendly and human-friendly cleaning and pest solutions on the market.
floor wash

Aunt Fannie’s product innovations enhance the health and natural balance of home and office microbiomes by creating evolutionarily-adapted cleaning and pest solutions from unique, whole, and food-based ingredients.

“Our fresh new branding reinforces our position as a health-centered brand, reflects our growing industry leadership, and strengthens our connection with our customers as they grow in health consciousness,” said Mat Franken, CEO of Aunt Fannie’s. “While many of our competitors focus on discovering the next new manmade chemical that will destroy every living organism in your home, our research is centered on understanding the evolution of our relationship with those organisms, and then formulating whole, microbiomic solutions that restore a fresh, healthy balance in your environment. A key pillar of our new brand initiative will be educating consumers on how our approach is critical in a holistic approach to overall health and wellness.”

Check out the full press release here.