We’ve all heard the saying, “A picture is worth a thousand words,” but what about a video? Aunt Fannie’s was recently featured in Forbes (alongside Warby Parker) as a shining example of a brand using video to strengthen relationships with customers.
“Even startups can turn to video to create deeper relationships with customers and provide a higher level of customer service. The CPG startup Aunt Fannie’s is starting to do this through real-time video replies into their daily communication mix. Using a service through Boston startup VSnap, Mat is answering questions via social, thanking customers with video emails, and infusing more personality into Aunt Fannie’s online interactions.”